Key results.
Average unique visitors per month over the first 6 months.
Leads generated per month over the first 6 months.
Increase in bookings in the first 6 months since website launch.
The challenge.
Chloe came to us at the start of 2021 and was thinking about launching a brand new boutique beauty studio located in St Kilda Victoria.
She briefed us on how she wanted her website to look and feel. The studio needed to have a premium but edgy feel to appeal to a young, trendy, and professional inner city audience.
With a limited budget for the initial build, it was important that we get the website right the first time, and create a solid platform that could be used to expand the studio’s digital presence in the near future.
Our approach.
We started by conducting detailed research into the category, looking at potential audience segments, analysing competitors and their websites, and drawing design inspiration for initial concepts from fashion and art websites.
We developed a brand style guide, initial wireframes and artwork for the website, and then worked collaboratively with Chloe, tweaking and refining the look and feel until she was 100% satisfied.
We then conducted extensive keyword research into the category, using this as a foundation to structure the site content and write all of the copy. Again, we worked through this process iteratively with Chloe to ensure that the site matched her vision and service offering.
Once the site was completed we connected it to her preferred appointment booking system to allow clients to book appointments via the website in real time.
We then conducted an initial search engine optimisation, ensuring site structure, schemas, metadata, and other factors were optimised so her clients could find the site on Google easily. A Google My Business profile was also set up, verified, and branded to ensure that location based searches would trigger the brand’s search listing.
Finally, we worked with Chloe to develop a range of brand collateral including business cards, price lists, brochures, letterbox flyers and shop signage, tying everything together with clear and consistent premium branding.
Highlights.
