Having a strong online marketing platform is crucial for any business looking to succeed in today’s digitised world. But not every business has the time, resources or staff in place to manage their marketing strategy effectively.
This is where engaging a digital marketing agency can come in handy, helping take the stress of web design, online advertising and managing social media channels away so you can focus on what your business does best. Instead of having to learn to implement complex marketing tactics yourself, an agency can assist you in optimising these channels with their team of marketing experts.
In this article, we’ll be taking a look at the reasons why your business may need digital marketing support and how to find the right agency for your marketing needs. You’ll also learn about the benefits of engaging with a digital marketing agency, from enhancing your SEO strategy to creating a comprehensive marketing plan for your business.
How to decide if your business needs digital marketing support
Running your own business can be hard enough without worrying about your company’s online marketing. Managing overheads, employees and day-to-day operations can take up a ton of time, time that you may not be able to allocate this important part of your business. Having a marketing agency on board to oversee your online presence may alleviate that pressure and give you piece of mind knowing that a team of experts are handling your digital channels.
Another important consideration is whether your digital marketing is generating positive results for your business. While you may have created a website and social media channels for your business, optimising these channels for performance can be a tricky process in a world of evolving trends. Digital marketing agencies, however, are focused on staying up-to-date with all of the changes on these platforms. This helps them stay ahead of the curve and ensure that all of their clients channels stay optimised for peak performance.
Finally, being able to generate those strong results comes hand-in-hand with having the right marketing strategies in place. If a business does not have a comprehensive digital marketing plan, then the direction of their marketing efforts often deviates down different paths. Confusing ad copy, distorted business branding and a haphazard social media posting schedule are common mistakes we see in small and medium sized business marketing, all of which can be fixed by engaging with a professional marketing team. An online marketing agency, like Sky High Digital, can create this detailed marketing plan for you, setting a clear direction for your branding, the customers you’re looking to target and the actionable items that need to regularly occur for your business to thrive online.
Benefits of working with a digital marketing agency
Getting a marketing agency to take care of your digital channels is about more than just results; it’s a way to streamline your daily operations, reduce costs and bring an extra layer of professionalism into your business. You’ll have a team of expert marketing professionals on hand to optimise all of your digital channels, customisable to your needs with scalable services as your business grows.
From search engine optimisation (SEO) to email marketing, there’s a number of these services that marketing agencies can provide, helping you to reach a bigger audience and engage with potential customers more effectively:
Content Marketing
Content marketing involves creating and sharing valuable content such as news, how-to-guides, podcasts, and videos that can attract and engage a target audience. Being able to regularly generate high-quality content that your audience finds interesting can be difficult, which is where the help of a professional marketing agency can come in. An agency can help you determine what works best in your industry, and assist you in developing and executing a content marketing strategy that works for your business, from creating content to managing a schedule to optimising that content for each of your digital marketing channels.
Search Engine Optimisation
Search engine optimisation (SEO) is the process of optimising a website to rank higher in search engine results for targeted keywords. SEO is a critical aspect of digital marketing, as higher rankings on search engines lead to increased visibility, traffic, and ultimately, revenue. Marketing agencies can help businesses improve their search engine rankings through techniques such as keyword research, on-page optimization, link building, and high-quality content creation.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of optimising a website to rank higher in search engine results for targeted keywords. SEO is a critical aspect of digital marketing, as higher rankings on search engines lead to increased visibility, traffic, and ultimately, revenue. Agencies can help businesses optimise their websites to rank higher in search engine results pages, through techniques such as keyword research, on-page optimization, link building, and content creation.
Social Media Marketing
Marketing your company on social media channels can help businesses build brand awareness, engage with customers, and drive traffic to their website. But establishing a voice in highly competitive marketplaces like Facebook Ads and LinkedIn Ads can be difficult, with a strong strategy needed to engage with your target audience properly. Getting a team of marketing professionals to develop and execute a social media marketing strategy is a key step to success in this space, providing insights into your customer base, what channels they use and the best way to engage customers on these channels.
Paid Search Advertising
Paid search advertising allows businesses to bid on search engine keywords related to their products or services, with the goal of appearing at the top of results pages for specific search terms. Setting these advertising campaigns on platforms like Google Ads up can be very complex, which is why it’s best handled by marketing professionals. From keyword research to ad testing, a professional marketing agency will work to ensure that each part of this process is optimised to achieve the best results through the life of your campaigns.
Email Marketing
Email marketing campaigns can be a highly effective way to engage existing customers, as it allows businesses to target people who have already expressed an interest in their products or services. From keeping loyal customers informed about your latest products to re-engaging clients with exclusive offers, these campaigns are a great way to keep in touch with your customer base. Getting a marketing agency to set these campaigns up for you is great first step in this process, helping you integrate branding, customer offers and engaging content into your chosen email marketing platform.
How to choose the right agency for your business
Finding the right agency to assist you with your business’ online marketing can be a difficult process. There are a number of questionable online providers who promise the world, but end up disappearing when campaigns stop performing and the work gets too demanding. You shouldn’t have to chase up an agency when you have an enquiry about your digital marketing; your agency should be letting you know how you’re performing online and what they’re doing to optimise your channels.
With this in mind its always best to choose local, finding a marketing agency that you can catch up with over coffee or strategize with in-person. It can be tempting to go with an interstate or even overseas provider, but having someone on board that knows your local area and the services you provide will do wonders for your business and client-agency relationship.
The last step in evaluating an agency for your business should be investigating their expertise in the specific areas you need. For example, if you’re looking to improve your SEO, look for an agency with a proven track record of improving search rankings for their clients. If your business needs a new website, find an agency that builds the type of website you need on the platform that is best suited to your company.
At Sky High Digital, we have experience working with a wide range of different business, from industry-leading institutions to local businesses within our area just starting their marketing journey. Our team of expert marketers can work with your business to determine the most effective way to engage with your customer base, boosting your marketing’s return on investment and alleviating stress on your company’s busy team. Start climbing to new heights by booking a FREE consultation with our team, to get in touch email us today or call (03) 9723 1783.
