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Digital Marketing

Website Text Alignment Planning

How Text Alignment Is Affecting User Experience On Your Website

Insights

When designing a website, every visual and textual element contributes to the overall user experience (UX). While factors like colour schemes and layout often take centre stage, text alignment is a subtle yet powerful aspect that significantly influences usability, readability and the perceptions of your brand. Neglecting text alignment can lead to frustrating user experiences, […]

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Picking Design Elements With Colour Psychology Charts

Colour Psychology and Its Impact on How Customers Perceive Your Business

Insights

It can be easy to overlook the importance of branding elements in the overall scheme of your company’s marketing strategy. However, each of these elements can have potential impacts in how customers and potential clients perceive your company. This is particularly true of the colours that you utilise across your marketing channels and brand collateral.

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Professional Web Designer Meeting With Client

Finding The Right Professional Web Designer For Your New Website

Insights

Whether you’re launching an online presence for the first time or revitalising an existing site, selecting the right professional web designer is a crucial step that can shape the future of your business. Your website is often the first impression potential customers have of your business, serving as a powerful platform for showcasing your brand,

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Digital Marketing Strategy Meeting

Importance of a Holistic Approach to Your Company’s Digital Marketing Strategy

Insights

Focusing on a single marketing channel can limit your company’s digital marketing strategy, missing out on opportunities that can complement your existing plan. Many businesses dive into digital marketing without fully considering the scope of what’s involved in crafting a successful strategy. Often, they either focus all their efforts on that single digital channel or

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