There are so many options for building websites in 2023, it’s difficult to know where to start! From Wix to Shopify, there’s a ton of providers out there all boasting about how easy it is to start building a website on their platform.
But building a high-performing, functionable website is not that simple. While you may be able to pick a domain name and website template, creating something that ranks highly on Google, engages and converts customers, and is optimised for desktop and mobile is easier said than done. It’s not enough to just make your home page visually appealing, it’s the technical stuff behind the scenes that can really make your website perform.
The best way to ensure your website is optimised is to engage the services of a web design company. Whether you’re starting a new website from scratch or looking to boost the performance of an existing site, a professional web design company can work to get an in-depth understanding of what your business goals are, who your audience is, and then create a beautiful site that drives traffic and engagement with your customer base.
In this article, we take a look at five reasons why you should engage a web design agency when building your next website, from creating a responsive site for different devices, to ensuring the best practice search engine optimisation (SEO) strategies are followed so your website ranks higher on Google.
1. To build a visually engaging website
Like a shopfront, your website is often the first thing your customers will see when engaging with your business. The way your website looks and functions can make a significant impact on whether or not a visitor decides to do business with you, with particular importance on the latter. While some websites may look visually engaging, with interesting animations or professionally created videos, they may not be optimised for the user-experience, leading to decreased engagement and decreased sales for your business.
Professionally designed websites, optimised with the user experience in mind, will instead perform better and create a great first impression with your customers. By working with web designers you can ensure that your website reflects the professionalism and quality of your business, from first engagement right through to after-sales support.
Marketing agencies specialising in web design, like Sky High Digital, will also be able to create high-quality content for your website, from your site’s About section through to regular blog posting and news articles. Ensuring that these items are optimised for SEO is a huge factor in getting your business ranked higher on Google, something a marketing agency can quickly assist you with.
2. To create a responsive website design optimised for mobile
With more and more people accessing the internet on their smartphones, it’s essential to have a website that is optimized for mobile devices. When professional web designers create your site, they should always create a responsive website design that adjusts to the size of the screen on which it is being viewed.
A responsive website design ensures that your website looks great and functions well on any device, whether it’s a desktop computer, a tablet, or a smartphone. With reports indicating that nearly 60% of all website traffic comes direct from mobile devices, it’s more important than ever that you ensure your website provides an outstanding user experience across all devices.
3. To boost your website traffic with search engine optimisation (SEO)
Creating a visually appealing website may impress existing clients and customers, but if it is not optimised for search engines then you may not see the returns you would expect from this significant investment. Search engine optimisation (SEO) refers to the process of optimising all of your website’s pages for search engines like Google and Bing. Best practice SEO tactics, like content publishing, embedding keywords, improving website speed and optimising structural elements, will help you rank higher on these search engines, matching the search intent of potential customers looking for products or services within your industry.
Without detailed knowledge of best practice SEO, this process can be difficult. It is much more efficient to engage expert web designers to perform this work for you. From researching your target audience’s search keywords to implementing proper website structure, getting a company specialising in web design to perform this SEO work for your business will save you a lot of time and speed up the process of ranking higher on search engines. Lastly, a web design business can also can help you set up and optimise your Google My Business listing, which can help your business appear in local search results and attract local customers.
4. To increase website conversions and drive results
Increasing the amount of visitors to your website is important, but the next step is to convert that traffic into customers for your business. With the expertise of an experienced web design team on hand, you’ll be able to create a company website that is both aesthetically pleasing and effective at driving conversions.
One of the ways a web designer can help is by creating clear and compelling calls-to-action (CTAs) that motivate visitors to take action. They can also analyse user behaviour and A/B test different CTA elements to determine what resonates best with your target audience. Optimising your website’s load times will also be high on their list of priorities, which can have a significant impact on your conversion rate. A website that loads quickly is more likely to keep visitors engaged and interested in your content. By optimising your website’s speed, visitors are much more likely to spend significant amounts of time on your site, leading to more conversion opportunities for your business.
5. To help you integrate third-party tools and services
If you use third-party tools and services to run your business, such as an email marketing platform or a customer relationship management (CRM) system, having professional web designers integrate these tools into your website may save you significant time. Many of these integrations have complicated settings and options that need to be carefully setup, something best performed by a web design business.
Ultimately, the purpose of a website is to help you achieve your business goals, whether that’s to generate leads, increase product awareness, or improve customer satisfaction. A web design company can help you achieve your business goals by designing a website that’s tailored to your unique business needs, not someone else’s. They can also provide ongoing support and maintenance, ensuring that your website continues to support your business objectives over time.
At Sky High Digital, we create beautiful, high-performing websites for businesses of all sizes, from those just starting out to industry leaders looking to take their website performance to the next level. Our extensive knowledge of consumer psychology and website design means we can build your site in a way that converts your traffic into customers, helping to deliver the results you want out of your business’ website.