Staying on top of the following 2024 marketing trends will help your business stay ahead of the curve, particularly after the hectic year that was 2023! From Twitter’s identity crisis to the rapid expansion of generative AI content, the world of digital marketing is moving faster than ever, and it will be the businesses that take a proactive approach that will find success.
Increasingly, there are tools that businesses of any size can utilise to enhance their marketing efforts that don’t require a significant investment in time and energy – tools that will not only save you money but also allow you to focus on the core operations of your business.
In this guide, we’ll be taking a look at some of those tools, the 2024 marketing trends to look out for, and the marketing tactics you should take advantage of to achieve success in the world of digital marketing.
Take Advantage Of Generative AI
Since its launch in late 2022, ChatGPT has quickly become a hot topic for discussion, allowing quick and intelligent text outputs of recipes, student essays, employee cover letters, and nearly anything else users can think of. But this is hardly the only generative AI product out there.
Users can use Photoshop’s AI to make objects disappear, Canva’s Image Generator to produce unique stock photos, and Synthesia’s media generation platform to make videos without any equipment, making generative AI a powerful tool that businesses of any size can utilise. Instead of writing up a report from scratch or creating a new document template for your business, you can use generative AI as a base to spark an idea that can be shaped into an end product.
However, the shaping process is important as content from generative AI platforms often needs to be moulded, edited, and transformed. Without this editing process, you are likely to see some clunky results, so remember to use generative AI as building blocks rather than your sole content generation strategy.
Improve Your Email Marketing
Email marketing is one of the most overlooked strategies out there, and as the social media world becomes more competitive and diluted, businesses with a strong strategy in this space may have more success than their competitors. Unlike social networks such as Facebook or Instagram, where businesses relinquish control of their networks, email marketing allows you to own and build your network independently, with direct access to their contacts via email platforms like MailChimp.
Many businesses learned the hard way in 2013 when Facebook drastically limited the visibility of their posts to a small fraction of their fans, prompting the need to utilise paid social media advertising. While paid social advertising can be a cost-effective way to reach new audiences, with email marketing, you will have direct control of the audience your business engages with – something that can be built over time by adding new subscribers as your business grows.
When diving into email marketing, consider these tips:
- Build your email list by seeking permission from existing clients and contacts, never adding people without consent.
- Ensure your website or blog features a visible and easily accessible email sign-up box.
- Offer something of genuine value, like a free report, in exchange for subscribing.
These tips can help you succeed in this space and help this overlooked marketing channel grow into a strong asset for your business.
Influencer Marketing 2.0: Micro-Influencers
From Kim Kardashian to Mr Beast, everyone has seen paid influencer content in their social media feeds, and top influencers around the globe are getting paid bigger fees each year to promote products via their channels. But influencer marketing doesn’t have to be something that is outside of your marketing budget.
Almost any business can take advantage of influencer marketing, and one of the most prominent 2024 marketing trends that we expect to see this year is the growth of micro-influencer marketing. Do you know a friend, colleague, business partner, or family member that has a large social media following or an expansive personal network? With the right strategy, your business could partner with them to reach an expanded network of contacts, with a social media network that is often more engaged than that of a business page.
Reaching an engaged audience could be a factor in hundreds of potential leads visiting your website or buying a product from your online store. And micro-influencer marketing doesn’t have to be expensive. Trying to sell a cake online? Why not give several micro-influencers a free product to promote and talk about on their social media channels. Does a business partner in your network have a large LinkedIn following? Reach out to them to discuss the benefits of engaging with your business based on their experience.
Utilise Short-Form Video Content
Content is still king in 2024, but that content is changing, with short-form video content being more important than ever for driving growth and engagement on your social media channels. Businesses around the world are utilising platforms like TikTok and Instagram to advertise online, with social media networks like Meta and YouTube prioritising this type of content in their algorithms.
Creating short-form videos that are optimised for digital display, particularly for mobile devices, will only become more important this year as that change begins to solidify. But actually creating these videos is something many business owners are unsure of. From filming to editing, creating short-form videos can be a time-consuming process, especially for those without experience. If you’re unsure of how to create this type of video content, be sure to engage digital marketing professionals to help you put a short-form video strategy in place for your business.
Using these 2024 marketing trends to grow your business are a great step for any business who already has their toes dipped into the world of digital marketing. Optimising your current channels or using the above tools to enhance your digital network could be a key step to your success online and something to jump onto early this year.
Many businesses simply don’t have the time however, busy setting up for the year ahead or without the expertise to properly create content, optimise their digital channels or reach out to new partners or contacts. If that sounds like your business, then you should think about engaging a digital marketing agency like Sky High Digital.
Our expert team can help you identify potential weak spots in your business’ marketing channels and potential tactics that you could take advantage of to grow your business. From setting up Google Ads campaigns to creating a new website for your company, we’ll work with you to identify the best marketing channels for your business and help you create a marketing plan that will put you on the path to success.
If you’re ready to expand your marketing efforts and grow your business to new heights then get in touch with our team today by calling (03) 9723 1783 or via email at hello@skyhighdigital.com.au.
