Laura Terrnova, the director of Deemed to Perform Consulting, has nearly two decades of experience in providing building surveying services. Despite her impressive track record, Laura felt that her digital presence wasn’t quite keeping pace with her industry-leading status. That’s when she turned to Sky High Digital for a website makeover. Join us on a journey through this case study to discover how we transformed Laura’s online identity and helped her achieve her goals.
Our journey began with a deep dive into Deemed to Perform Consulting’s industry and the services they offer. Laura emphasised the importance of distinguishing her services from traditional building surveying, which involves supporting surveyors, designers, and developers in their projects. To achieve this, we conducted extensive keyword research, ensuring that we knew exactly what Deemed to Perform’s customers were searching for.
This research laid the foundation for our website structure. We approached it with a corporate and efficient mindset, creating a user-friendly platform that conveyed information clearly. From compelling calls-to-action to carefully chosen fonts and colour schemes, every element was designed to resonate with Deemed to Perform’s brand identity.
Building Engaging Content
Once our website structure was in place, it was time to populate it with engaging content that would educate customers about Deemed to Perform Consulting’s services. We successfully migrated content from the old platform while revamping it with updated imagery and structure. Our team of copywriters and web designers crafted content that clearly outlined each service Laura offers to the construction industry. Testimonials, industry memberships, career experience, and company values were all woven into the fabric of the site.
Additionally, we created an Insights page for Laura to share her industry insights and highlight company news, keeping visitors engaged and informed.
SEO Magic: Boosting Visibility
To ensure Deemed to Perform Consulting’s website would shine on search engines like Google and Bing, we performed comprehensive search engine optimisation (SEO). We fine-tuned page structure, schema, metadata, and headlines, adhering to best practices. This optimised the website’s navigation, making it easier for search engines to recognize Deemed to Perform Consulting as an industry leader.
Final Touches: Seamless Integration
As the finishing touches, we set up the website on a professional-grade hosting platform and seamlessly integrated it with Google Analytics and Google Search Console. These integrations provide Deemed to Perform with invaluable insights into visitor behaviour and performance, helping them continuously improve their online presence.
At Sky High Digital, we take pride in helping businesses like Deemed to Perform Consulting reach new heights online. If you’re ready to elevate your digital presence and join the ranks of industry leaders, don’t hesitate to reach out.